This project was created for Alzheimer Nederland Gemeente Utrecht (ANGU) through the University of Applied Sciences Utrecht, together with three other students under the name Studio Pixl. I took the lead on research, concept development, shaping the early sketches and user experience.
The mission: spark more awareness around dementia in the North-East Utrecht area with a neighbourhood-first approach, aiming to reach at least 20% of the community.
During the final presentation, the client was super enthusiastic about our concept. It clicked instantly with their long-term vision, and they decided to continue developing it with us.
Client: Alzheimer Nederland Gemeente Utrecht
Brief: ''How can we make the North-East Utrecht district dementia-friendly with a concrete, neighbourhood-focused approach, reaching at least 20% of residents?''
Werkzaamheden: Onderzoek, Conceptontwikkeling en schetsen
Year: 2020
