How can we promote the South-Korean group Crystal Clear (CLC) to the target audience, so that we can sell the tickets to the concert and interact with them?
Through research, I found out that the target audience mainly exists of young women between 16 and 25 who are students or fresh grads. They follow the artists on Social media through different platforms like V LIVE (now Weverse), Twitter and Instagram.
Concept
"Het perfecte van imperfectie" shows that being yourself is okay, especially in the world of K-pop with its Beauty Standards. Saying no, to those beauty standards, and living your own best life. Crystals can be compared to beauty, they can be rough or polished - just like people that are beautiful in their own way.
Case: Promotion Campaign
Client: MOJO Concerts (fictional)
Year: 2020
Visual Style Guide
Logo
The logo is inspired by the concept and band name, which is based on Crystals.
Illustration style
The shards are inspired by the message, of going against beauty standards, and smashing through those standards. The shards can be either white or other colours from the palette.
Campagne plan - Uitingen
To promote the concerts, these posters will be hung at bus stops because that's where the target audience is. Next to the bus stops, they will be shown near theatres.
Social media campaign on popular platforms.
There is a limited edition album available that they can buy at concerts. Collecting albums is important for the target audience.
Sketches
Older sketches
