For this project, I wanted to rebrand Dixap to reposition it in the market. I chose the brand because it was popular when I was younger and I wondered what happened with the brand.
Problem
Dixap is known and used for babies and children up to the age of 3. After that, the brand is forgotten by the parents. this is because Dixap is in the baby aisle at the grocery stores, parents don't come there anymore after their child has grown. They pick other brands like Carvan Cevitan, Raak, and Slimpie over Dixap. Although Dixap is a better choice because it doesn't have added sugars. I want Dixap to be popular with older kids too.
Concept
Dixap is a company that is passed on through generations. Apart from that the products are natural, and they use real fruits. Dixap reminded me of an animal family, apart from that children love to identify with a mascot, with animals. I want to target kids because they influence the parents while buying the product.
Case: Graduation Assignment, Rebranding Dixap
Year: 2019
Dixap has four flavours, I drew an animal on my iPad for each flavour, and I perfected them in Illustrator.
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Kwartet game
The family can get together to play the Dixap Animal game. Kids can learn something about the animals and they have a nice time with their family. They can also play it with friends so Dixap can get promoted through the card game.