Process
During one workweek, I took more than 90 pictures of misplaced products.
sketches
I turned my frustration about food waste into stories. I grew curious about the people dumping the groceries at random places. What people buy can tell you a lot about them.
What inspired me the most was a box of mouldy tomatoes. They looked so sad and abandoned in the store. I realised we have a responsibility as consumers. All the groceries that need to be in a cooler or freezer have to be thrown away when they're found in random places. What can we do about it?
I changed the copy to proud tomatoes, and that got me thinking about the perspective of the abandoned products. Let them speak to the consumer.
