Many coffee brands focus on speed or convenience, but Drip brings the story of the bean and its journey front and centre.
Drip is a new coffee concept with an exciting coffee experience. We go back to basics, without all the additional stuff, but just the pure taste of coffee. How real coffee should be!
We strongly believe that coffee is meant to be savoured and understood to get the full experience. We take you on a journey, one of the beans and their origin. With Drip, each cup is a moment of happiness, a promise to experience the real taste of coffee. We bring beans to you from all over the world, directly from the coffee farmers, roasted with the care and precision every coffee cup deserves.
Through taste, storytelling, and design, Drip brings the journey of coffee to life.
This project was a collaboration with Claire Bosboom; we came up with the idea and concept together. She was responsible for Drip's Social Media and Photography.
Case: Design your own brand, Specialty Coffee Brand Drip
Client: Utrecht University of Applied Sciences (HU)
Year: 2023
Concept
Drip is all about making the story of coffee visual, from the farm to your cup.
The journey from bean to cup is highlighted, so every sip carries a story.
Visuals are Clean, playful, and approachable, making the experience easy to enjoy and remember.
Experience: pause, savour, enjoy.
Everything works together to make the Drip experience feel real, from the first glance at the packaging to the last sip.
The journey from bean to cup is highlighted, so every sip carries a story.
Visuals are Clean, playful, and approachable, making the experience easy to enjoy and remember.
Experience: pause, savour, enjoy.
Everything works together to make the Drip experience feel real, from the first glance at the packaging to the last sip.
Brand Identity Guide
A few pages from Drip's Identity Guide
These visuals reinforce Drip’s promise of authentic, mindful coffee experiences.
Coffee bags and cards
The illustrations for Drip communicate transparency, craft, and the journey behind every cup. On the packaging, you can see the place of origin and the path the coffee travels, connecting consumers to the story of the beans. The visual language ensures that Drip isn’t just coffee.
Drip is an experience, a moment of mindfulness and enjoyment.
Through Drip, I explored how design can tell a story, make an experience tangible, and connect people to what they love. Real coffee, real story, real design.