Studio Project
Client: Rabobank, Rabo ClubSupport
Case: A new way to support clubs next to 'Rabo ClubSupport'
Year: 2021
This project was developed by Studio Andiamo, together with Claire Bosboom and Lisette van Noort.
During the project, I was responsible for project management, translating research into visual concepts, concept development, UX testing, prototyping, and presenting the final case to the client. In addition, I designed the studio logo, inspired by a compass and Rabobank’s colour palette: symbolising direction, support, and community.
Main question:
How can Rabobank, with its two million members, better support local clubs and associations in strengthening the living environment?
How can Rabobank, with its two million members, better support local clubs and associations in strengthening the living environment?
Below, you’ll find our final concept and prototype, followed by earlier concept explorations. The research section is shown in Dutch, as this was the format presented to the client.
Concept
To gain insight into the needs of local clubs and societies, we reached out directly to various organisations in the area and collaborated with Rabobank to connect with clubs willing to participate in our research. These conversations revealed recurring challenges that became the foundation of our concept.
While every club faced different issues, several themes stood out: a shortage of volunteers, limited visibility, and in some cases, a lack of financial resources or access to dedicated spaces. These pain points clearly highlighted where support was most needed.
Our primary target audience consists of students. They can be either active members of clubs or students holding management roles. Club boards, on the other hand, are often made up of older members, parents, or long-term participants. One key insight was the importance of making students feel genuinely included within the club structure.
Team spirit plays a central role in club life. We found that people are far more willing to volunteer when they can do so together, rather than individually. Transparency also proved essential: volunteers want to know what is expected of them and want to feel valued within the organisation.
Another important insight was that clubs already possess a lot of knowledge; they just don’t always share it. This led to the development of RaboClubShare: a platform designed to connect clubs and societies by enabling them to exchange knowledge, ask questions, and support each other. Through the platform, clubs can share tips and best practices, seek advice, and collaborate more easily on initiatives and events.
Prototype
With RaboClubShare, Rabobank enables clubs and societies to share knowledge, connect with others, and support each other through ideas and services. In addition to the platform itself, Rabobank provides a set of supporting tools to help clubs take action more easily.
To bring the concept to life, we developed an interactive prototype in Adobe XD. Multiple iterations were created and tested with the target audience, allowing us to refine the platform based on real user feedback and usability insights.
Promotion Advice
Old concepts
Throughout the project, Rabobank gave us the freedom to define our own direction. This encouraged exploration and iteration. By evaluating early concepts, we identified which elements were most effective and combined them into a single, stronger solution. Rather than addressing individual problems in isolation, the final concept brings these elements together within one platform.
I was responsible for visualising the concepts, translating ideas into clear visuals that could be presented and discussed with Rabobank. The result is a cohesive platform that gives clubs the resources they need to collaborate, share expertise, and solve challenges collectively.
Concept: Social Guide. Problem: the club's awareness.
Social media plays a big role in our lives. Instagram is a platform that most students use. Bigger clubs and societies can invest in a team for social media, while others can't. That's why their feeds can look incohesive.
By giving advice on how to use social media, Rabobank can help clubs and societies. This way, they can get their brand across on social media, creating more awareness.
A possible example for this can be a social media package, where clubs can find advice on how to promote their club on socials.
Concept: Appreciation. Problem: Shortage of volunteers and they are not that motivated.
At a lot of clubs, volunteering is mandatory and people even get fined when they don't. Volunteers feel under appreciated, a little compliment would make them happy, and feel appreciated. When they hear that they're doing a good job they feel more motivated and supported.
Concept: Stronger Together. Problem: Shortage of volunteers and lack of motivation.
People want to volunteer if it's easy and accessible. When a team is good and plays in a good league they get more support than the teams that aren't at the same level. They have to fix everything themselves, so they would appreciate it if the club could put in more effort and make everything accessible. They want the club to help with the management of all teams.
An open schedule leads to transparency and people feeling included in the club.
Conclusion
This project showed how a complex challenge can be addressed through collaboration, research, and iteration. By shifting from isolated solutions to a shared platform, RaboClubShare creates long-term value for clubs by encouraging knowledge exchange, transparency, and collective problem-solving. The information was already there, but there wasn't a place to share it.